hi there!
I'm Elena.
I am a creative design strategist with a passion for brand experience. I believe in design that accounts for every aspect of consumer interaction — from out of home campaigns to printed receipts. Good design is about the people that use it.
I’ve been in communications my entire life. From creative writing to graphic design, I find the most joy in creating narratives. Design gives me the opportunity to tell a story, not only with words, but with images, color, and texture as well. I think about the big picture from concept to launch, and hone in on the smallest details throughout the process. Every day, I get to use my head, heart, and hands in equal part to create something completely new, and that’s pretty amazing.
I live with my husband, our three children, and dog in Silver Spring, Maryland.

people ignore design that ignores people
user experience
I begin every project by examining the user experience. From brand building to wedding invitations, the way a user interacts with your product is its only measure of success.
brand strategy
Companies, individuals, and isolated asset collections can only benefit from a robust brand strategy. Weaving threads through each piece creates a uniformity that builds trust.
creative execution
The end goal is a product rooted in research that provides a dynamic solution to a particular problem. Strategic decisions in color, typography, and imagery are integral to overall success.