Build Business is the premier business development, marketing, and management conference for design and building industry professionals. After having used the same logo lockup for several years, SMPS was ready for a change and updated feel for their most popular event. The corporate rebrand opened the door to more modern typefaces, vibrant colors, and playful imagery.

The event’s location, Austin, TX, also lends itself to a rich and dynamic palette. Custom iconography is used throughout the collateral, paired with fresh patterns and silhouetted images. The combination of elements brings movement to each piece and is offers the viewer something new to look at upon each visit.