unity.
Unity.org is a home for the readings, teachings, and gatherings of Unity Worldwide Ministries, which touts itself as a place “for people who might call themselves spiritual but not religious.” Constantly publishing articles about grief, love, healing, and other modals to the inner self, Unity was in dire need of a better organization system that showcased their vast library and deep well of content.
As the UX/UI Strategist for this endeavor, I worked closely with the Web Developer and UX Specialist to develop a succinct and direct navigation that led users to explore the site through in-body linking and related content. As the Art Director and Lead Designer, I was able to take the backend knowledge of the user flow, and create a beautiful layout filled with bright imagery, a soft color palette, and clear CTAs to help further guide users through the many pieces of content.
